About Us: Mates World is a dynamic and forward-thinking company dedicated to integrating technology with business processes to drive efficiency and innovation. We are currently seeking a detail-oriented Media Planner to join our team.
Position: Media Manager
Shift: Evening/Night (Canadian Time Zones)
Job Type: Full-time
Salary: Market Competitive
Key Responsibilities:
- Media Research & Analysis: Conduct thorough research on target audiences, media consumption habits, and market trends.
- Media Plan Development: Develop comprehensive media plans that align with marketing objectives and budget constraints.
- Channel Selection: Recommend optimal media channels and platforms to reach target audiences effectively.
- Budget Allocation: Allocate media budgets across different channels to maximize reach and impact.
- Negotiation & Buying: Negotiate with media vendors to secure competitive rates and placements.
- Campaign Tracking & Reporting: Monitor campaign performance and generate reports on key metrics.
- Collaboration: Work closely with media buyers, creative teams, and account managers to ensure seamless campaign execution.
Required Qualifications:
- Bachelor’s degree in Marketing, Advertising, or a related field (equivalent experience may be considered).
- 2+ years of experience in media planning or a related role.
- Strong analytical skills and attention to detail.
- Proficiency in media planning tools and software.
Preferred Skills:
- Experience with digital media planning and buying.
- Knowledge of media research methodologies.
- Strong communication and presentation skills.